I’m going to start a brewery. Soon.
That’s pretty much it.
Ok there’s more. Let’s do a quick recap. Senior year of college, some friends of mine started making beer. They were chem majors, which was a nice touch. A few batches in, I joined the fun. Over the next 18 months or so, we got better at making beer, bought more equipment, stepped it up from extract to partial-mash, and really started pumping out the beer. At one point the three of us were doing 2-4 batches a month.
We generally had about 3 styles of beer, 30-50 bottles each, sitting around waiting for a friend to drink them. We started labeling the beer under “Dead Bunny Brewery”. Pulled Pin Porter was one of my favorite names.
And it was good.
Fast forward another year (of non-brewing.. sad face) and I move to Denver. This is May, 2008. I start brewing again. One of my friends had all the equipment, so I grabbed my share and did my first all-grain full-mash batch.
For the uninitiated, there are three basic levels of the home brew. There’s the extract, the partial-mash, and the full-mash / all-grain. Extract brewing is by far the easiest and most consistent, but is very limited. You essentially take some malt extract (molasses-esque stuff) in a can, boil it in some water, maybe add some hops or other flavors, add yeast, let it sit for a few weeks, bottle it, wait some more, drink it. It’s awesome, the house smells great while you’re cooking, and start to finish (before all that waiting) is at most 2 hours.
Partial mash is more like making tea. It’s a lot like extract brewing, except while the water is heating up to boil, you steep a bag of grains in the soon-to-be beer. This converts a few starches to sugars, but mainly just grabs some color and flavor. In the end, the meat of the beer is from the extract. And yes, I just said meat and beer in the same sentence. This will be a theme.
All grain brewing is another beast unto itself. This style is extremely similar to how commercial breweries do their thing. The main difference is volume. Most homebrewers brew 5 gallon batches. Commercial brewers talk about their batches in barrels (bbl). A barrel is 31 gallons. It sounds arbitrary, but that’s how the government taxes them, so all things are measured this way. I think the federal tax is $7 / barrel or something.
Anyway, back to all grain. This process is lengthy. You take some grains, between 10-20 pounds, usually, and mill it nice and fine. Then you put the grains in a bag – much like a cheesecloth material – and let the grains sit in hot water for an hour or so. This is called Mashing. You then drain the liquid (called wort), run some more water through the grains, and take what you have and boil it. So far we’re at almost 2 hours of work, and the boil hasn’t even started yet. You boil the wort, add hops, cool it down, add yeast, and then follow the usual timeline (wait, bottle, wait, drink). I’ll write a full “how-to” at some point. But trust me, it’s lengthy. Our last batch took close to 10 hours, start to finish.
Alright back from the tangent. Our beer turns out really well. Like, really really frickin’ good. All the time. Knock on wood. Some friends and I get to talking, get to drinking, get to talking and drinking, and lo and behold, we decide it’s time to open our own brewery. This had always been a plan for me, but now (let’s call it August), it was the plan.
And thus begins the epic adventure of trying to start an extremely expensive start-up during a recession. Who’s excited? I know I am.

Nice, excited to watch the dream unfold on the blog! Send a batch to Utah, we’re always looking for some good brew, hell you may even have a Freeskier41 Belgium White one day;)
Malt liquor is taxed $.08 to the gallon in the state of Colorado. So each barrel produced by licensed breweries, whether they are a macro or micro sized establishment pays $2.48 in excise tax each quarter to the states internal revenue service. Colorado makes the second most amount of malt liquor in the country, about 800,000 barrels less than California, and in 2005 the state of Colorado made approximately 31 million dollars off of this tax. It is estimated that the fourteen year long prohibition of the 1920′s cost the federal government five hundred million dollars in unpaid bootlegged beer and spirits. Just in case anyone was interested. Cheers.
Its great to see younger guys with good enthusiasm. However I also saw your post over on probrewer. One word of advise is to “lurk” there and don’t post you can search and find everything you need. The older guys who have toiled for years in yeast and hot grains while soaking wet and underpaid probably wont welcome you as well.
You seem to have a grasp on roughly how things work but I’m sure have volumes to catch up on. If your still using a cheesecloth to “steep” grains, in an all grain mash you may have a problem. Also milling “Nice and fine” is a problem as there is an optimum mill (7 miag avg) for highly modified grain that relates to extract yield , lauter efficiency, wort clarity, etc. One key point to remember is that professional brewing and the beer business is not as fun as it seems and certainly is no wheres close to the microcosm of your former dorm room life.
Don’t take this post as a personal attack but rather a warning of the ride your about to take. I would recommend you spend many many hours actually working at a brewery and retaining brewing knowledge. Don’t forget Denver has a high concentration of breweries as well as the state itself being a big beer hub. While craft only shares about 5% US market share and there is millions of barrels to be had, consumer acceptance has yet to catch up considering that 1 out of every to beer consumed in the US is a AB-INBEV product. So its safe to say CO has a high Craft saturation.
Don’t count on your friends with “science or bio degrees” to be crowning joy of your business plan/concepts. Monks and others did it great for thousands of years before Louis Pastuer and Anton Dreher nailed it down.
Also unless you have a person ready to fund the whole project angels/investors it isn’t out there to be had, no banks, equipment leasing is tight, even the SBA is dry.
So in any event keep at it, keep your head up and if my guess is correct your probably about 1-1/2 to 2 years out.
BTW steer clear of “nature” names such as beer, eagle, and creek. Its played out and the marketing falls on deaf ears. Mad Haven is a good start, check with the USTPO about using it.
Cheers
Thanks for taking a look at the blog. We really do appreciate the feedback. I personally definitely understand that this won’t be an easy path, and I’m learning that more and more every day, through my research and from advice like yours. As I see how big the hill in front of me is, it only makes me want to work harder to climb it.
What your post really affirms for me is to be “cautiously optimistic”. It’s going to be a lot of work, but I hope that you, the older guys on probrewer, and everyone else who has ever touched any part of this process, will be at the brewery opening day with a beer raised high.
Thanks again for your comment. Keep checking back for more posts, and please, feel free to advise as we go.
Yo! I’m doing something similar here:
http://republicbrewpub.blogspot.com
One of my goals is to make life easier for future brewery owners. Here are some files that may be helpful:
http://jwalts.googlepages.com/
I agree with nobody that getting a brewing job will pay off in spades. I’ve been working full-time on opening a brewpub for the last 14 months, and my biggest regret so far is that I didn’t work somewhere else while planning the business.
Joe
Hey Joe,
Thanks for the info! I subscribed to your blog, and I’ll check out those pages soon. I definitely want to get some experience, and am talking with a brewpub and brewery right now to get that experience. Keep in touch!
PJ