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Posts Tagged ‘data’

Market Research

Creepiness index

Data!

I’ve started writing the plan. Plans, actually, but that’s for another post.

Thanks for your applause.

I had a question recently that has no straight answer. There are just too many variables. How fast does a bar go through kegs? Some variables:

  • The bar
  • The beer
  • The bartender
  • The week
  • The weather
  • Relative humidity in Antarctica

You know, variables.

Anyway, I thought it could be fun to gather some market research, and what better way to gather lots of data than through the internet! It’s ok though, this research requires people to go to bars.

Here’s the plan. Whenever you’re out, be it a bar, brewpub, restaurant with good beer, whatever, if it’s not too busy, ask the bartender how fast they go through kegs. Ask for as many different taps as you can, or as they know. Obviously Fat Tire will sell faster than 1554, for instance.

Once you have the information, give it to me. Two options: Twitter, or a form.

If you’re using Twitter, use the following format:

BREWERY - BEER - BAR - CITY - STATE - KEGS PER WEEK #bcrp

The hashtag #bcrp stands for Beer Consumption Research Project. Creative, no?

So, an example tweet:

Stone - Arrogant Bastard - Park Tavern - Denver - CO - 3 #bcrp

Or, fill out the form here: http://bit.ly/5c3lnZ

I’ll report the results after I have enough data.

Go! Spread forth and collect beer data!

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Beers by style

Earlier today, I asked people on Twitter for a count of commercially available beers by style. I received a lot of resources, but no exact counts. I haven’t contacted the Brewer’s Association yet for exact figures, but my friend Tyler wrote a script to help count the beers in each style on the Beer Advocate website, which I feel is a pretty good source for this information. I’m writing a post where this information is useful, but here is the raw data from the Beer Advocate site. Thanks Tyler!

These data are accurate as of around 5pm on August 18, 2009.

Style Total
American Amber / Red Ale 1621
American Barleywine 455
American Blonde Ale 801
American Brown Ale 590
American Dark Wheat Ale 64
American Double / Imperial IPA 668
American Double / Imperial Stout 303
American IPA 1814
American Pale Ale (APA) 1994
American Pale Wheat Ale 727
American Porter 1288
American Stout 806
American Strong Ale 339
American Wild Ale 148
Black & Tan 49
Chile Beer 64
Cream Ale 236
Pumpkin Ale 228
Rye Beer 262
Wheatwine 52
Belgian Dark Ale 293
Belgian IPA 88
Belgian Pale Ale 805
Belgian Strong Dark Ale 478
Belgian Strong Pale Ale 524
Bière de Champagne / Bière Brut 13
Bière de Garde 170
Dubbel 336
Faro 15
Flanders Oud Bruin 70
Flanders Red Ale 84
Gueuze 43
Lambic – Fruit 203
Lambic – Unblended 39
Quadrupel (Quad) 102
Saison / Farmhouse Ale 498
Tripel 489
Witbier 871
Baltic Porter 209
Braggot 37
English Barleywine 177
English Bitter 1148
English Brown Ale 674
English Dark Mild Ale 302
English India Pale Ale (IPA) 328
English Pale Ale 843
English Pale Mild Ale 107
English Porter 309
English Stout 239
English Strong Ale 202
Extra Special / Strong Bitter (ESB) 745
Foreign / Export Stout 128
Milk / Sweet Stout 253
Oatmeal Stout 458
Old Ale 200
Russian Imperial Stout 499
Winter Warmer 421
Sahti 20
Altbier 378
Berliner Weissbier 47
Dunkelweizen 355
Gose 13
Hefeweizen 1317
Kristalweizen 102
Kölsch 381
Roggenbier 40
Weizenbock 193
Irish Dry Stout 347
Irish Red Ale 294
Kvass 144
Scotch Ale / Wee Heavy 403
Scottish Ale 415
Scottish Gruit / Ancient Herbed Ale 41
American Adjunct Lager 979
American Amber / Red Lager 254
American Double / Imperial Pilsner 60
American Malt Liquor 112
American Pale Lager 315
California Common / Steam Beer 141
Light Lager 571
Low Alcohol Beer 153
Czech Pilsener 586
Euro Dark Lager 265
Euro Pale Lager 1287
Euro Strong Lager 221
Bock 506
Doppelbock 478
Dortmunder / Export Lager 275
Eisbock 27
German Pilsener 1066
Keller Bier / Zwickel Bier 233
Maibock / Helles Bock 473
Munich Dunkel Lager 463
Munich Helles Lager 404
Märzen / Oktoberfest 839
Rauchbier 102
Schwarzbier 332
Vienna Lager 309
Happoshu 66
Japanese Rice Lager 41
Fruit / Vegetable Beer 1128
Herbed / Spiced Beer 434
Smoked Beer 90

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