We’re a little bit insane. Who isn’t, right?
Maybe we’re a little bit madder than most. Moving right along.
As we work on branding and defining ourselves, our company, and our beer, we think about lots of stuff and go through many different exercises. Write down 25 words that define you. Look at 6-pack carriers. “Market research”.
Last night we met with Josh again, and he had a great idea: write down a list of people from history who were crazy. What made them crazy? Why do we remember them? Were they just nuts, or clinically nuts? (Note: “nuts” is not a clinical term.)
While were exploring the history books, I thought I’d ask you, dear follower. Who are some of the craziest bastards from history? What made them so crazy? Why do you remember them?