When a house becomes a home, er, brewery

I love Denver

It’s been too long! I hope none of you have become bored at work, anxiously refreshing my blog, waiting for the newest post. There are other sites out there..

Anyway, let’s talk about location. Since my last Real Estate post, I’ve learned quite a bit. Last week, I had dinner with a good friend from college who is now a real estate agent (buy a house from Elizabeth S. at The Workman Group right now). We caught up and talked about the brewery, her new house, zoning, college stories, etc. She is really excited about helping me find a house to live in and brew out of, and I’m really excited to have such a great friend and agent helping me with my dreams. Pretty sweet deal, all around. Elizabeth gave me some great contacts for lenders, and some other ideas to get the ball rolling. I’m trying to get her on Twitter. More on this later.

I’m about to copy and paste a few long emails between myself and the TTB. Scroll to the very end for a summary if you don’t feel like reading my email. (Or just click here for the summary)

Around the same time, I emailed the TTB (Alcohol & Tobacco Tax & Trade Bureau – former ATF) about brewing in a residential location. My email to them:

Hello!

I was hoping to speak with someone about the laws and regulations behind brewery locations, specifically about operating a brewery out of a garage in Denver, Colorado. Can you point me in the right direction for who I should speak with? Thanks!

PJ

To my surprise, I got a response within three days. And I believe I sent that on a Friday! Here was their response. It’s a bit long, so if you’re only interested in reading my words, just read the first paragraph:

PJ,

The Federal laws prohibit a brewery in a “dwelling house” (home) and putting a brewery in a garage is a very gray area.  We may or may not approve it depending on the circumstances.  You first need to run your plan by the Colorado Liquor Enforcement Division in Lakewood, Colorado and your local zoning authorities.  If they will approve your brewery then you need to submit a diagram of the brewery and the property (showing where the brewery is located on the property and its relation to your house.)  Also, show distances, especially the distance from the garage (brewery) to the house.  Please fax the information to me.  Also, let me know the decision from your state and local authorities about your plans.   Just for  your records, here is our general reply on obtaining a Federal brewer’s notice:

In order to produce beer, you first need to obtain a federal brewer’s notice.  You don’t need to obtain a federal wholesaler basic permit if you only sell the beer your produce.  If you sell beer you did not produce, then you would need to get a federal wholesaler basic permit.  Let me give you our general reply on obtaining a federal brewer’s notice:

Before you can begin brewery operations, you will have to first complete the necessary forms including a brewer’s notice and bond.  There will be a link at the end of this email to access the forms/information in order to apply for a Federal brewer’s notice.  There is no cost for the brewer’s notice, and we try to process applications within 60 days of the date we receive them.

All alcoholic beverages must also conform to the labeling regulations of the United States.  If you have labeling questions, please contact our Advertising, Labeling & Formulation Division at 1-866-927-2533 or by e-mail at:  alfd@ttb.gov.  Their web site is:  http://www.ttb.gov/labeling/index.shtml.  For information on filing your labels online, click on “Labeling” on the left side of our homepage.

The regulations governing the labeling and distribution of alcoholic beverages can be found in the Code of Federal Regulations, Alcohol, Tobacco Products and Firearms, Title 27 on our web site at: www.ttb.gov.  When you pull up our home page, click on “Code of Federal Regulations” under “Laws & Regulations.”  Part 25 discusses beer and Part 7 discusses labeling and advertising of malt beverages.  Anyone who manufactures malt beverages must file TTB Form 5630.5(d), Alcohol Dealer Registration, before commencing operations.  The payment associated with Special Occupational Tax has been repealed for manufacturers, importers/wholesalers and retailers of beverage alcoholic products, but record keeping and registration requirements remain.

You should also contact each State for information relative to its licensing requirements. To find out more about individual state laws, on our web site at: www.ttb.gov click on “National Revenue Center” on the left side of our homepage, then “State Alcohol Beverage Control Boards” under “Resources.”  This will give you the Alcoholic Beverage Commission locations for each state.  You must be in compliance with them, your local zoning authority and the federal government before commencing operations.

For information on federal excise tax rates, on our home page www.ttb.gov scroll down to “Information by Topic,” then on the “Taxes” line, click on “Tax and Fee Rate.”

Also, please submit a legible photocopy of the Driver’s License or official State ID card of the primary contact person who will be interviewed by phone by TTB regarding the application.  This ID must be of one of the officers listed on your application.

You also need to register with the Food and Drug Administration (FDA) under the Bioterrorism Act. For information on this, go to their website at www.fda.gov and click on “Food”, then “Facility Registration” which is under “FDA Industry Systems.” You should also click on “Bioterrorism” located at the very bottom of our homepage at www.ttb.gov.

Here is a link to the forms/information in order to apply for a Federal brewer’s notice:  http://www.ttb.gov/beer/brewery_brewpub_packet.shtml.  Thank you.

Bob

If you skipped most of that, it’s ok. A lot of the information I already knew. I didn’t know the Bioterrorism part. Good to know. The uplifting part (I’m generally a cynic but a total optimist with this stuff) was that brewing in a garage is a very gray area. That means it’s possible! It’s not 100% illegal, it’s just not always approved. So, yay! I’ve met with an agent at the office in Lakewood, and while it was a few months ago, I thought he had said the TTB has to inspect first, and then they’ll approve. So at this point, my main concern is that I’d buy a house, order the equipment, set everything up, and then get denied. That would be an expensive setback. Game ender, really. I emailed Bob back:

Hi Bob,

Thank you so much for the quick and informative response! I really appreciate you taking the time to look at my issue. I had made contact with the Lakewood office a while ago, but will do so again now that I’m further along with my plans. Do you have any tips or examples of similar situations that were approved? I don’t own a house currently, and plan to buy one for this purpose.. I’d hate to buy a house, get the brewery set up, get it inspected, and then get denied. That wouldn’t be much fun at all. 🙂 Thanks!

PJ

And yes, I put a smiley face in an email to a government official. It’s about beer, c’mon! Anyway, within 12 hours I had a response. Obviously the TTB isn’t part of the efforts to stave off Bacon Lung, or Swine Flu, or whatever it’s called.

PJ,

The Federal laws/regulations don’t allow operating a brewery in a home, but a garage is a very gray area.  If the garage is attached to the home, then it will, in all probability, not be approved.  If it is a detached garage, then we may allow it depending on the circumstances.  I would not want to see you buy a house for the purpose of operating a brewery and we deny you a brewer’s notice at the Federal level.  What you may want to do is submit a diagram to us showing the exact layout of the brewery, a diagram of the entire property showing where the garage (brewery) is in relation to your house, the distance from the brewery (garage) to the house, and documentation from the Colorado Liquor Enforcement Division and local zoning authorities approving your brewery plan.  If they won’t allow you to operate a  brewery according to the plans you submitted to them, then we won’t allow you to either.  If you decide to submit this information to us before you send us a formal brewer’s notice, please fax the requested information to [a fax number]. We can then review it and make a decision.  Thank you.

Bob

This is what I’ve understood from my email conversation with the government:

• The TTB is very responsive! I’m actually excited to have such a fast responding and personal branch of the government to work with. If I must pay taxes and follow rules, at least I can get a person on the phone.
• My plans to start a small garage-sized brewery in Denver is possible, at least in the government’s eye.
• The government doesn’t want me to buy a house if I don’t have to.
• I need to talk to someone about zoning in and around Denver.
• I need to talk to someone about brewing in and around Denver.
• The brewer’s license, zoning requirements, and federal licensing need to all happen concurrently, and hopefully before I buy a house.

My next big step, and pretty much the step that must happen before anything else: Speak with someone in the zoning office. Preferably someone who likes beer. Anyone know someone like that?

For anyone in the same place as me – i.e. opening a brewery, in a garage, etc. – let me know if you want more details on the legal stuff. I have some more detailed information that isn’t on here yet.

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Have a Seat

And how does that make you feel?

Have a seat. Let’s talk.

It’s been a great few days. Someone said that excitement and passion over a goal makes that goal happen faster (I think my mom said that last night). Well, I’m excited, and I’m passionate, and things are happening.

This is going to be a big post. I’ll start with the small stuff and grow from there. Side note: Anyone going to Beer Wars in Denver on Thursday? Andrew (you’ll find out who that is at the end) and I are going, and hopefully Kell will make it up as well. Let me know, we’ll grab a brew.

National Homebrew Competition

Beer judge. Better job than tan-line inspector.

The NHC is under way! (http://www.beertown.org/events/nhc/) We brewed our IPA specifically for this competition. Timed it out, cleaned the bottles, made sure the caps were clean, and… rushed it. Ended up bottling it at 1.032 or so, meaning we bottled it with a lot of sugar still in the wort. What that means is rather than all the CO2 – yeast’s byproduct when converting sugar -> alcohol – escaping through the air lock, it was forced into solution in the closed container that is a beer bottle. What’s that mean? Something like this.

Ya.. it explodes unless you open it ridiculously slowly, and pour it into a few glasses to let the foam settle. We decided it wasn’t worth the almost 2 hour round trip drive to submit a beer that would drench the judges.

This weekend I received an email from our division’s coordinator, asking where the beer was. I explained, and she said she could add a special note saying “Open Slowly”, and meet her in Denver to drop off the brew. So I’m going to meet her tomorrow or Thursday, and submit the beer! I doubt we’ll win, but at least we’ll be in it still! It’s called “First Round Draft”. Good times.

Homebrew Shop

I couldn't find a picture of the shop... So here is my favorite grain: Dark Munich Malt

I mentioned this earlier, but I’ll recap anyway. Saturday, Dave and I went to Beer At Home in Englewood to pick up supplies for the Blonde Ale. We brought the new volcanic IPA with us, as well as a bomber (22 oz.) bottle of our previous batch. They. Loved. It. I can’t really say more than that. They were stunned at how tasty the beers were. Asked us all sorts of questions. Asked for more. They’ve always been respectful of us as customers, especially customers who appear to have some idea what we’re doing. But their attitude definitely shifted quite a bit. It was a really really good feeling, and one of the best receptions of the beer I’ve had to this point.

Speaking of the Blonde Ale, it ended up weighing in at 1.072 with 3-3.5 gallons. It’s gonna be a big bodied blonde.

Daniels College of Business

This is a fun one. Sunday, while brewing, I emailed a professor at the University of Denver’s (DU aka my college’s rivals) Daniels College of Business. I told him how I have these great ideas and drive to start a business, but no formal MBA-style business training. I asked if they ever lent students to small businesses to help with certain tasks, for class credit or whatever. I expected to hear back in 2-3 weeks, if at all. Three hours. Three hours, and I had an email back. He told me that they in fact have an entire program for just this scenario, and forwarded me on to the contact for that program. The next morning, this guy emailed me the application and some details.

The rules are simple. Four MBA students form a team, with the business owner / business contact joining occasionally, and help a new or growing business with three aspects of the business. An example would be the business plan, marketing plan, and sustainability plan. So, pretty much, I can get help in part of the planning that I’m not 100% confident in. Sold!

Twitter, the ultimate networking tool?

It's the Fail Whale! (use twitter, it'll make sense)

I’ve been tweeting a lot. I’ve made some great connections with other like-minded individuals, in many different parts of the craft beer world. I helped out with some code at BeerNews.org, made some contacts in various industries, have some advice coming from experts in everything from branding to real estate, and am generally just spreading the word about the brewery. I micro-blogged the entire brewing process on Sunday, which you can see on my twitter page (http://twitter.com/hookedonwinter) and twitpic photo stream (http://twitpic.com/photos/hookedonwinter). This probably sounds like geek gibberish to a lot of you. That’s fine. Ask or explore or ignore it, you’ll learn about it eventually.

Mike

New Belgium's first system is behind the lady with the pretty gloves.

When I posted last week about looking for an engineer, my buddy Phill sent a note to some friends. Mike responded, and wants to help out. Mike is currently an engineering student who enjoys beer and long walks on the beach. Well, beer at least. Anyway, he’s going to help us figure out if designing and fabricating our own equipment will be cheaper than buying it used from various sources. I’m excited to work with him on this project.

[EDIT] Mike is no longer a student. The test he’s studying for is for work, not for school. Ooops! Also, he prefers long walks up steep rocks, though sunset walks along the surf are also appealing.

Andrew

Through another slightly random connection – Facebook message from a friend, Dan, from my high school years, who’s friend’s brother, Andrew, started a brewery in Brooklyn and now lives in Denver – I had the pleasure of meeting with Andrew last night at Great Divide. Andrew has a lot of experience with what I’m trying to do. He started a brewery from the ground up, worked on everything from cleaning the tanks to closing the sale, generally in the same day. We have a lot of talking and meeting and whatnot to do, but I’m very hopeful that our goals and Andrew’s goals are aligned. He’s interested in doing it all again, from the ground up, and I’m interested in having someone with that knowledge and experience be around all the time. Potentially a great partnership in the works. We’ll take it slow and make sure everything is in order, but keep an eye out for more about this.

That’s about it so far this week. It’s only Tuesday, so we’ll see what else is in store. Thanks for reading! Leave a comment if you have any questions or suggestions, or just want your name to appear in the comments.

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To Do List for this weekend

My handwriting is way worse than this..

• Brew! (http://twtpoll.com/fqcrrt to input)
• Maybe bottle the stout, keg the wit
• Email DU Business profs about having some MBA students help with the B. Plan
• Talk so some engineers (Like Mike!)
• Talk to my landlord about brewing in the garage
• Find a new place to live if ^ goes poorly
• Maybe call up the TTB about ^
• Look into small commercial real estate properties if ^ goes really poorly
• Talk to the guys at the homebrew shop about ordering in bulk
• Join a homebrew club (I know, I know, why haven’t I done this yet)
• Enjoy a beer.

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Real Estate

I've heard it's easy to get money for real estate.. Right?

The location of the brewery is a rather important topic that I’ve sort of skimmed over until today. Where we brew is directly related to how much we brew, and vice versa. Brewing in my garage means we can’t have a 30bbl system. Aiming for a 30bbl system means we can’t use my garage. Causation goes both ways there.

The net revenue from brewing is very much related to the size of the batch as well. A bigger batch costs less per beer, and since the beer sells for the same price, a bigger batch is more revenue per beer, and more revenue overall. But, systems of that size, and locations to house those systems, cost a lot more money. A lot more money than we have right now.

I see five main options for possible locations of this brewery: a big property in an ideal location, a small property in an ideal location, and big property in a non-ideal location, and small property in an non-ideal location, and my garage. Let’s look at the pros and cons of each. Please feel free to tell me that I’m completely off base here, and offer your perfect solution in its place.

Flying Dog's old location

Big Property, Ideal Location

I have one property in mind here: Flying Dog’s old space. It’s huge. Around 34,000 square feet. It’s equipped. Most of their brewing equipment is still there. It obviously works well. Flying Dog is pretty successful. It’s in an amazing location. 24th and Blake is a home run away from Coors Field. Blake Street Tavern is next door. And… it’s expensive. $10/SF NNN. That means about $12-15 a square foot (depending on utilities). Do some math, and that’s between $34,000 and $42,500. A month. Just for rent. In list form:

Pros

• Great location
• Proven location
• Huge – easy to expand
• Equipment already there

Cons

• Ridiculously, prohibitively expensive for a startup

Small Property, Ideal Location

I don’t have any properties in mind for this idea. But essentially, find a really small industrial mixed-use property downtown. Brew beer in it. Serve some in house. The main problems I see are 1) it’s still going to be super expensive, especially when we don’t have secured revenue and 2) expansion becomes a problem, especially with that much money sunk into rent. I feel like if we go with a location that we hope cannot house us for very long, we shouldn’t sink all our profits into it.

Pros

• Great location

Cons

• Prohibitively expensive
• No room to grow

Big Property, Non-Ideal Location

A warehouse somewhere far from downtown, such as Broomfield or Englewood, is a much cheaper option. We’d still have the tasting / tap room, but chances are no one would be coming to say hi. The size allows growth in that location, while the cost allows us to hold on to a little bit more of the profits than the downtown version.

Pros

• Cheaper than downtown, though still not cheap
• Room to grow

Cons

• Idea of a tap room or storefront is useless out in the boonies
• Still expensive

Location, Location, Location!

Small Property, Non-Ideal Location

Based on our current conversations about size and starting up smaller, this is becoming one of the top two options. A small (3,000 – 8,000 square foot) property somewhere in a cheaper, industrial area, would suit our needs pretty well. It’s still overhead, which is inevitable at some point, but not $40k a month.

Pros

• Good size for how we want to start
• Potentially inexpensive enough to allow for profits

Cons

• No room for growth
• No store-front / people coming to say hi

That's our garage, on the right. Brewery?

My Garage

This is quickly becoming the ideal location, at least for getting started. Of course this location requires my landlord’s approval (I don’t own my house.. oops), so pending that, this option might get crossed off. Until then though… Low overhead, light commute, decent size, decent (not ideal, but not bad) location. Some problems include the fact that it’s a residence. Waste is sort of an issue for a brewery of any size, and our neighbors may not be too pleased with commercial beer production in their backyard.

Pros

• Cheap. My rent is cheap right now as it is
• No commute
• Close to potential accounts

Cons

• Small – no room for growth
• Waste issues
• Residential neighborhood issues
• Delivery issues – trucks can’t drop pallets off in a back alley

The first option, the big ol’ warehouse downtown, is the goal. Eventually, I want the brewery to succeed, and to show enough growth and growth potential to afford such a location. But I don’t think that’s this year, or next. I do see some growth happening in the first few years, and moving is never cheap, so the first location, even if we’re there for 5 years, needs to be affordable above all else. If my landlord and the law say that my garage is ok, I think we’ll go with Option #1. A small warehouse somewhere on South Santa Fe or something would be the next best option. After that? Well, we’ll have to see what happens.

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