A lot has been in motion the past few weeks. A lot of it is sort of hush-hush right now, but here’s a brief overview to get you through the holiday season.
Business Plan
We’re working with two recent MBA grads. They are awesome. One is all up in the marketing side of things, and the other knows finances like I know.. Well, I think he knows finances better than I know anything. With their help, we hope to start presenting to investors in the next month or two. Pretty exciting stuff.
Unnamed Bar
A bar which I shall not name has recently approached us, inquiring if we’d like to open in what is essentially their back room. It’s a ridiculously good location, with great people, and a lot of possibilities. This is just in the talks, and might not ever move past that, but it’s really fun to think about. Right now, the plan is to ignore it as a possibility in the planning process, and if it comes through, so much the better. Don’t try to guess what bar it is. I won’t tell you. Sorry.
Branding
We’re going to meet with Josh Mishell in the first week or two of the new year to discuss branding for Mad Haven. Josh used to do branding for Flying Dog. He loves beer, knows his stuff, and we love hanging out with him. Great combination. I’m excited to see what we can come up with, channeling the crazy in my head through the awesome in Josh’s to make sweet sweet branding.
Samples
Mad Haven is being enjoyed by people more and more. Between office mates, bartenders, and that random guy on the corner (two truths and a lie, can you pick out the lie?), the Rye Dry Stout and Heartburn (the chili beer) are making their way across the lips of Denver. Check it out, we’re even on Untappd!
Brewing
Right, brewing. That important little project. The past few batches haven’t gone so well, but I’m working on fixing all the things that went wrong. I think 4 years in a row of near-perfect results has caught up with me. Two batches in a row were infected – I’m pretty sure the latter was just infected by the former, and not a repeated process issue – and I had a stuck mash during a batch of Pam last week. It’s only a failure if you don’t learn from it, right? I plan to brew a lot more of the Rye Dry, and a few batches of the Scotch Ale, as we cannot keep enough in supply.
Publication
I might be starting a Denver-based publication soon. No details yet, but it’s something I think Denver needs, and will enjoy. You know, because I’m not busy enough yet.
The Real World
Beyond all this fun news, I have an actual full time job. If I haven’t mentioned it before, I’m a Front End Developer for MapMyFitness.com. It’s going great. I love the people I work with, the work itself is challenging and pretty forward-thinking, and it’s a very fast-moving environment.
2011
That’s all for now. Please, keep reading, keep trying the beer, and keep giving your support, thoughts, opinions, and empty bottles. Have a great [insert your holiday of choice here] and an awesome New Year’s, and we’ll regroup in January.
And if you need a song to listen to, check out Your Humble Narrator by Two Cow Garage. It has nothing to do with this post at all, but it does have an awesome line: “The sun has a way of making us pay for our revelry-filled nights.”
Unnamed Bar could be huge. A lot of your success will ride on the ability to sell pints. If you’re in the back of Unnamed Bar, that should be a pretty good customer right there.
We have a local brewpub in Boise that has a similar setup. Brewery is owned/run by different folks than the restaurant. Kegs sell to the restaurant just like they sell to other local bars, but the distribution happens in the same building. That might help investors have more confidence in you.
Good luck!
Thanks Chris! That would be the plan. They’d be an account, just like any other bar, we’d just happen to share the spot. Hopefully it comes through, but for now, it’s an option.
How’s the beer scene in Boise?
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Thanks for keeping us up to date on what is going on. I have dreams of doing something similar one day and I love following your progress.
Glad I finally got to try some Mad Haven beers the other night. You definitely have what it takes to go pro. It’d be really cool to share a spot with Unnamed Bar (I have a good guess on that one). You know I’m down to help with the Denver publication. I have a full time job and run two websites, but like you I enjoy torturing myself and would happily take on this project.
Exciting stuff. Thanks for the update and good luck in 2011!
Great to hear of your progress. Hope it happens in a big way for you.
I’m in the dreaming/learning stages of starting a brewery in Ohio.
Keep up the work! I hope to have a Mad Haven some day soon.
Keep up the good work PJ! I love following your progress! We should exchange brews sometime if you’re ever out in SF!
[…] Hop Press writer PJ Hoberman is friends with the brewers and plans to open his own brewery, eventually, just down the block from where the festival was taking place. Crazy Mountain Brewing Co.'s […]